Motion graphics breifing

Today we were briefed on our new project, Motion graphics by Aran Quinn.
(The due date is the 26th of November)

This project involves collaboration on making a 1 minute motion graphic short based off a refashioned Aesop fables. We have to retell/change the story,  but has to have the same message. Meaning.
Each student should do ten seconds of the clip in the group.

What is motion Graphics?
'Dynamic animation which creates the illusion of movement'
key points of motion graphics:
- It makes things more accessible, used a lot for brand designs.
- More quicker  compared to a full blown animation
- quick turn arounds

Style of Motion graphics/rules:
- Anything goes
- Less is more
- simple, reserved
- short, gets what you are trying to say across quickly
- Bright colours
- use of seamless transitions
- use of kinetic typography
- Illustrative quality
- simple, clear narratives
-  Elegant, simplistic design
- uses colour to project feelings
- abstracted



Use of typography is to empathise words.

New keywords:
vector graphic
monochromic - shade of one colour
complementary - different colours that complement each other





Programs to use:
Adobe after effects for animating
Adobe colour cc for helping with colour matching.


My group was giving the fable 'The Bee Keeper'.

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